About Better Jerky Co.
Better Jerky Co. is a Hawaii brand built around one idea: jerky that is better for people and for pets. Its pitch is simple: beefy like traditional jerky, crispy like a chip. According to Better Jerky Co., the crisps are handmade daily in small batches by its jerky artisans. Each batch starts with whole meats, sliced, marinated and seasoned with simple ingredients inspired by what the brand calls the cultural melting pot of Hawaii. It also sells single-ingredient beef jerky chips for dogs and cats. The brand lists a Honolulu address and says its crisps are in more than 400 locations in Hawaii, from Longs Drugs and Foodland to Times Supermarkets and Safeway. The site names no founder and no founding year, so this is a story about a place rather than a person.
What makes Better Jerky Co. different
The difference is texture. Better Jerky Co. slices its beef ultra thin, so the finished crisp has what the brand calls a very crispy texture that almost eats like a potato chip. The seasoning stays simple, with a gluten-free soy sauce listed right after beef on every flavor. The crisps don’t need refrigeration and keep 18 months unopened, though the brand suggests chilling an opened bag to hold the crispness.
Better Jerky Co. flavors we carry
Everything JerkyBrands stocks from Better Jerky Co. is beef, sliced ultra thin and seasoned in a style the brand ties to Hawaii: a sweet and savory teriyaki billed as carrying a hint of chipotle heat, a Korean BBQ the brand calls authentically bold, and a garlic crisp with the zest and zing of ponzu. If you want heat, the Spicy crisp is the one described as bold and hot, built on red and black peppers. If you’d rather have pepper without the burn, the Pepper crisp pairs cracked black pepper with natural hickory smoke flavor, and its page calls out no heat. Because these eat more like a chip than a strip, they sit beside the other beef jerky chips and crisps JerkyBrands carries, and compare easily against chewier teriyaki beef jerky, barbecue-style beef jerky, spicy beef jerky and peppered beef jerky from other brands. Everything currently in stock is in the grid above.
Who it’s for
Pick by heat first: the range runs from no heat called out to a Spicy crisp described as bold and hot. Expect crunch rather than chew; if you reach for potato chips and wish they had more protein, this is your format. According to the manufacturer the crisps are gluten free, and some flavors are described as keto-friendly. Read the allergen line on each bag: every flavor lists soy, the Korean BBQ adds sesame, and the Spicy and Pepper crisps list fish (anchovies) from their Worcestershire.
JerkyBrands is an independent retailer; the Better Jerky Co. name and logo are trademarks of their owner.
