About Think Jerky
Jerky with James Beard Award winners behind the recipes is rare, and that is the whole idea at Think Jerky. Founder Ricky Hirsch, as the company tells it, was surprised by how much sugar goes into most jerky. He wanted one that was healthy and delicious at once. His answer was to partner with chefs the brand calls some of the world’s best, hold back on sugar and salt, and choose the healthiest ingredients he could. Think Jerky frames the result as moving jerky from the gas station to health food, under its registered tagline, Think Before You Eat. Every flavor is a separate recipe from a different celebrity chef. SELF magazine called it “Healthiest Jerky.” A share of profits goes to the David Lynch Foundation to teach veterans with PTSD to meditate.
What makes Think Jerky different
The chef roster is the headline, and Think Jerky names names. Gale Gand is a Michelin-star chef, two-time James Beard Award winner, author and Food Network host. Doug Sohn ran Hot Doug’s, which Bon Appétit placed among the “50 Best Restaurants on the Planet.” Matt Troost is a two-time BaconFest champion and farm-to-table pioneer, and all three work out of Chicago. On sourcing, the brand states its beef is 100% grass-fed and finished, its turkey is free-range, and neither carries added hormones or antibiotics. According to Think Jerky, every flavor is gluten-free, non-GMO and paleo friendly, with no MSG, nitrites or nitrates.
Think Jerky flavors we carry
The range splits between grass-fed beef and free-range turkey. If you want savory and familiar, Doug Sohn’s Classic pairs beef with a hint of pepper and sits with other original-style beef jerky. Gale Gand’s Sesame Teriyaki builds sesame, ginger and orange peel into a distinct East Asian flavor with no heat called out, a good match if you browse teriyaki beef jerky. Matt Troost’s Sweet Chipotle pairs real raspberries with a three-pepper blend for a spicy finish, so if sweet and spicy beef jerky is your lane, start there. On the poultry side, Gand’s Sriracha Honey is billed as sweet and heat in balance and belongs with the rest of the turkey jerky, and the full beef jerky collection puts the grass-fed options side by side. Everything currently in stock is in the grid above.
Who it's for
Heat runs from a hint of pepper in the Classic to a spicy finish in the Sweet Chipotle, with nothing called out on the Sesame Teriyaki. If you eat gluten-free or lean paleo, Think Jerky states that all of its ingredients fit both. Allergens differ by flavor: the Sriracha Honey lists soy, the Sesame Teriyaki lists sesame and soy, and the other two carry no Contains line on the manufacturer’s site.
JerkyBrands is an independent retailer; the Think Jerky name and logo are trademarks of their owner.
