About Wicked Cutz
A supplement empire and a bodybuilding stage are an unusual start for a jerky brand, and it shows in how Wicked Cutz talks about protein. Scott James built BSN, described on the site as one of the largest supplement companies in the world, then sold it to pursue his passion for the snack industry. The site says destiny seemed to be calling when he met world champion bodybuilder Branch Warren. Together they founded Wicked Cutz Meat Snacks in 2018. By the company’s own account it has since grown into a heavyweight of the category, now in nationwide chains like 7-Eleven. The brand says its bacon jerky is the number one bacon sold on Amazon. It operates out of Southlake, Texas.
What makes Wicked Cutz different
The brand’s pitch is high protein and explosive flavor from simple, high-quality ingredients, under the banner “Passionate about beef. Fanatical about flavor.” Its bacon jerky is real strips of bacon, uncured with no nitrates or nitrites added except those naturally occurring in celery powder and sea salt, with Gluten Free and No MSG badges. The jerky chips are a different idea: beef cut extra thin and crispy, one of them billed as sugar free with only three ingredients. The chicken jerky starts with skinless, boneless chicken breast. The site does not state which beef cuts it uses or where any of it is produced.
Wicked Cutz flavors we carry
If bacon is the draw, the bacon jerky collection runs from maple and applewood strips the brand calls tender and very easy to chew to breakfast, barbecue and sriracha styles. The beef jerky chips are crunchy rather than chewy, from savory-sweet Asian-inspired recipes to a roasted red pepper the brand describes as fiery. The traditional beef jerky stays classic with chop-house, mesquite barbecue and orange teriyaki styles, the last going sweet and tangy before a subtle spicy kick. If you came for heat, the spicy beef jerky side pairs a five-pepper jalapeño with a Carolina Reaper, Scorpion and Ghost pepper jerky billed as the hottest you will ever taste. The chicken jerky is lean and tender, in sweet-and-savory and buffalo styles. Everything currently in stock is in the grid above.
Who it's for
You can pick your heat, from flavors with nothing fiery called out to a reaper-pepper jerky that comes with a warning. Texture runs from tender bacon strips to thin, crispy chips. Allergens vary by bag: soy in most recipes, wheat in several beef jerkies, anchovies where Worcestershire is used, sesame in the Korean BBQ chip, dairy in the buffalo chicken and sulfites in the breakfast bacon.
JerkyBrands is an independent retailer; the Wicked Cutz name and logo are trademarks of their owner.
