About Chief Nutrition
Chief Nutrition is an Australian company that began, by its own account, with people who read the back of the pack. The founders describe themselves as pack flippers who kept finding ultra-processed ingredients in snacks sold as healthy, and that became the reason to start a health food company that actually made healthy food. Four co-founders lead the brand: Brock Hatton as CEO, Justin Babet as CMO, Veronika Larisova as community manager and Libby Babet. The company trades as Chief Nutrition Pty Ltd and sets out its mission as rewriting the rules of packaged food, proving real food can be convenient and that trust comes from transparency rather than marketing spin. Its range runs from collagen bars and protein powders to beef snacks, and it says every sale supports Thankful For Farmers, a program helping farmers be more economically and environmentally sustainable.
What makes Chief Nutrition different
The brand calls its product biltong, or air dried steak, and is careful to say it is not jerky. Biltong is a South African style of dried meat: instead of being cooked or smoked, the beef is soaked in a salt-and-vinegar brine and hung to slowly air dry over a number of days, a method Chief says keeps it tender and retains heat-sensitive vitamins like B12. Chief slices its biltong thinly, comparing the result to a nice prosciutto rather than the tough chew of conventional jerky. The beef is billed as grass-fed, grass-finished and regeneratively farmed, sourced from family-owned farms where cattle forage freely, with no added hormones or antibiotics. The company says it uses no sugary marinades, which it bills as zero sugar, and leaves out the additives it flags in other meat snacks: nitrates and nitrites, MSG, soy, maltodextrin and seed oils. Over 4oz of beef goes into each 2oz bag, according to the manufacturer, which lists 32g of protein per serve.
Chief Nutrition flavors we carry
Everything here is beef, air dried and thinly sliced, so if you have only known cooked jerky this is a different texture: softer, more like cured steak than a strip you have to work at. The range runs from a savory steakhouse seasoning to a zesty lemon-and-black-pepper recipe to a stripped-back Carnivore option the brand positions for carnivore and keto eaters. No heat is called out on any flavor, so if you are after chili look elsewhere; if you want air dried biltong from other makers to compare chew and seasoning, or a peppery beef jerky with a more traditional bite, those collections sit alongside this one. For lower-sugar, cleaner-label jerky and the full beef jerky range, start there. Everything currently in stock is in the grid above.
Who it's for
You will like Chief Nutrition if you want a high-protein snack without sugar and prefer a tender, prosciutto-like chew to a tough one; the brand lists every flavor as keto, paleo, low carb and carnivore friendly. Because no heat is called out, it suits anyone who avoids spicy snacks, including kids, whom the manufacturer says the range is suitable for. On allergens, the brand labels each flavor gluten free and nut free and says it adds no MSG or soy; full ingredient lists are printed on each bag rather than published on the product pages, so check the pack if you have a specific sensitivity. Vinegar is part of the curing process in every flavor.
JerkyBrands is an independent retailer; the Chief Nutrition name and logo are trademarks of their owner.
