About Fatman's Beef Jerky
Fatman's Beef Jerky was founded in 2007 in Roswell, New Mexico, by Rick Robey. Before that, Robey spent more than 25 years in cattle and meat packing in Eastern New Mexico. That knowledge, the brand says, turned into its jerky recipe. The goal was rich flavor, consistent texture and quality in every bite. What began as a regional favorite grew into a product sold in convenience stores, grocery stores, bars and feed stores around the country. Today the brand is in a new chapter under owner Mike Bomier, who has committed to keeping what people love about Fatman's while reaching more stores nationwide.
What makes Fatman's Beef Jerky different
Fatman's keeps its pitch simple: 100% American beef, high-quality lean cuts only, and real ingredients with no fillers. Batches are small and slow-cooked, and the brand describes its jerky as handcrafted under the desert sun. Most flavors start with a soy sauce marinade and finish with hickory smoke flavor; the salt-and-pepper recipe is the exception, with no soy marinade at all. Several recipes lean on the region itself, from Pecos Valley green chiles to crushed red peppers from the same valley. The company says its facility is USDA inspected, and every bag is a clear, resealable zip-lock.
Fatman's Beef Jerky flavors we carry
This is an all-beef range that runs from mild classics to spicy beef jerky. If you want it plain, the Original is billed as having no noticeable heat and no unnecessary sweetness, while the salt-and-pepper cut delivers a bold, pepper-forward bite for anyone browsing peppered beef jerky. On the sweet side there is a teriyaki the brand calls a sweet temptation that is never sticky, plus maple, black cherry and bulgogi-inspired recipes worth comparing with our other teriyaki beef jerky. Heat then climbs in stages: green chile is described as mild-to-medium, the Cajun and chipotle recipes as a medium heat, and the red chile, tagged Hottie, looks hotter than it is. At the top sit two habanero flavors the manufacturer labels hot, one of them mango-sweet before the burn; both belong with the habanero beef jerky we stock. Fruit-and-fire recipes fit the sweet and spicy beef jerky crowd. Everything currently in stock is in the grid above.
Who it's for
Fatman's suits you if you like a tender chew with a satisfying bite rather than a brittle jerky, and if you want one brand that covers everything from no-heat to hot. The ingredient lists posted for the garlic and onion, honey barbecue, mesquite and red chile flavors include soy sauce made with wheat and soybeans, so check the label if wheat or soy is a concern. Lists for the other flavors are not posted as text on the manufacturer's site.
JerkyBrands is an independent retailer; the Fatman's Beef Jerky name and logo are trademarks of their owner.
