About Fatmans Beef Jerky
Fatmans Beef Jerky was founded in 2007 by Rick and Ellen Robey in Hagerman, New Mexico. With over twenty five years in the beef industry, the family owned business was built on a commitment to gourmet, all natural jerky made with one hundred percent American beef. The brand specializes in thin cut, fully dried jerky that brings the vibrant heat and tradition of the Southwest to every bite.
The brand’s core philosophy centers on quality, authenticity, and community. Production uses handcrafted methods in a USDA inspected facility with simple, all natural ingredients. The lineup includes Original for classic natural meat taste, Salt and Pepper for savory kick, Teriyaki for sweet savory balance, Sweet N Spicy for balanced heat, and many more that reflect New Mexico’s bold culinary spirit, including Red Chile, Green Chile, and Habanero varieties.
Today, Fatmans Beef Jerky remains proudly based in Hagerman, continuing to support the local Texas community while sharing the taste of the Southwest with snackers everywhere. What makes Fatmans Beef Jerky special is the way the family’s beef industry experience and careful craftsmanship come through in every bag. The thin cut and full drying process create jerky that feels authentic, spicy, and deeply connected to New Mexico.
The Fatmans Beef Jerky Difference
The Fatmans Beef Jerky difference reveals itself the moment you open the bag. A bright, spicy aroma of chili, lime, or seasoned beef rises, carrying the vibrant notes of the Southwest border. It is an immediate sensory invitation that sets high expectations, and the brand consistently delivers.
Crafted in small batches from one hundred percent American beef, each strip offers a crisp yet tender chew. The meat is thin cut, fully dried, and slow cooked with marinades that penetrate deeply, creating a pleasant resistance that gives way to a clean, enjoyable finish. You notice the substantial bite that feels rewarding without any toughness, the result of traditional methods that prioritize texture and heat.
Flavor development is masterful and distinctly Southwest. House made marinades and slow cooking allow complex profiles to build and linger with every chew. Original brings classic natural meat taste. Salt and Pepper adds savory kick. Teriyaki delivers sweet savory balance while Sweet N Spicy offers craveable sweet heat. Red Chile and Green Chile bring authentic New Mexico heat that lingers pleasantly.
This craftsmanship stems directly from the brand’s story and values. Every step from the 2007 founding to the current Hagerman facility reflects a commitment to quality and local tradition. The result is jerky that feels premium, spicy, and deeply connected to the border. If you enjoy these bold, heat driven profiles, explore our full beef jerky selection. For those who love a peppery kick, discover more peppered beef jerky. Fatmans Beef Jerky proves that premium jerky can honor Southwest tradition while delivering an unforgettable eating experience.