About People's Choice Beef Jerky
In 1929, John Bianchetti opened People's Choice Market in downtown Los Angeles with a few dollars and a handful of family recipes, to sell premium meats to his neighbors. By 1939 the business had become People's Sausage Company and moved from San Pedro Street to E. Pico Blvd, where it still operates. Second-generation Paul Bianchetti joined in 1955, and by 1964 the firm was supplying restaurants across Los Angeles. Third-generation Mark Bianchetti came aboard in 1978 and, in 1987, narrowed the business to a single snack: People's Choice Beef Jerky was born. Brian Bianchetti joined in 2013, online shipping to all 50 states followed in 2014, and his sister Sara joined in 2017.
What makes People's Choice Beef Jerky different
The brand says its jerky is handmade in LA from 100% USA Angus beef, and credits simple ingredients and a handmade process for the result. The Classic line is hand-sliced from whole-muscle slabs, never chopped and formed. Old Fashioned is pitched as dry jerky that has changed little in 90 years, Carne Seca draws on traditional Mexican beef jerky, and Test Kitchen releases limited-run flavors in small batches so customers can weigh in.
People's Choice Beef Jerky flavors we carry
Old Fashioned bags are thick and dry with a salt-and-pepper, steak-like profile; the hotter version adds crushed red pepper flakes. Classic slabs are thin and tough, finished sweet and smoky, glazed with teriyaki, or balanced between sweet and spicy, and pair well with our other original-style beef jerky and teriyaki beef jerky. Carne Seca is thick and dry too: guajillo chile and citrus, Hatch green chiles with a vinegar tang, or chipotle and roasted garlic with what the brand calls smoldering spice.
Test Kitchen flavors are mostly thick and chewy: tropical sweetness with a habanero punch, sticky honey and orange, Korean-style soy and garlic, cherry cola, Crown Maple syrup with cinnamon, and a cowboy-style black pepper bite. Nashville Hot and dill pickle are thick and dry instead, one with a fiery cayenne burn and the other with a tangy vinegar punch. If you chase heat, shop alongside our spicy beef jerky, sweet and spicy beef jerky and peppered beef jerky. Everything currently in stock is in the grid above.
Who it's for
Hard, dry chew: start with Old Fashioned or Carne Seca. Thin slabs or a softer, stickier bite: look to Classic and Test Kitchen. Heat runs from none called out, as with the maple and teriyaki styles, to the fiery cayenne of Nashville Hot. The manufacturer labels the Old Fashioned and Carne Seca bags gluten free, sugar free and preservative free, while the Classic line and several Test Kitchen flavors use soy sauce containing wheat and soybeans, and some include sesame. Check each bag before you assume.
JerkyBrands is an independent retailer; the People's Choice Beef Jerky name and logo are trademarks of their owner.
